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The Reinvention Agenda

Friday, 13rd November 2026
Divani Caravel Hotel

Leaders from Media Agencies, Brands, Publishers & Broadcasters and Solution Providers come together every two years in this unique Summit to discuss and debate –through keynote speeches and panels- key issues and trends that affect the entire industry and shape the near future of the advertising ecosystem.


SEE MOREREGISTER

Key Topics and Take Aways


  • AI & Agentic: from efficiency to augmented value
  • Clients: shifting demand & emerging services
  • Agency economics: new assets, new model?
  • Measurement redux: attribution & incrementality
  • Talent: recruit, develop, retain
  • Partnerships 4.0: platforms & tech, publishers & creators
  • Growth levers: orchestration and Trust

Who else will be there


Senior executives from:

  • Media Agencies
  • Brands
  • Ad & Digital Agencies
  • Publishers & Broadcasters
  • Solutions providers
SEE THE AGENDA
Meet the

Keynote Speakers



Panelists & Experts from the Greek market


-TBA-

Reasons to Attend


  • An established must-attend event
  • A spotlight on the latest trends
An established must-attend event

One of BOUSSIAS Εvents’ longest standing events, Media ROI Forum is a must-attend fixture for senior executives from media executives, Ad & digital agencies, brands, publishers and solution providers.

A spotlight on the latest trends

With a series of keynote talks and panel discussions, Media ROI Forum aims to provide the most recent information on all the latest trends and best practices, in order to assist media executives, marketers, agencies and publishers in further developing their Media strategies.

  • Quality Networking
Quality Networking

Around 200 senior executives are expected to attend the conference in person. Participants will have the opportunity to meet with prospects and reinforce existing business relationships.


BOOK YOUR SEAT

Express Your Interest


Fill out the interest form to be the first to know about exclusive ticket packages and sponsorship opportunities.


Grand Sponsor


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Project Agora, a TDG company, powers media technology for the open web, empowering Advertisers and Media Owners to achieve their performance goals. Project Agora holds an exclusive partnership with global tech giant Taboola in 25 markets in CEEMEA. They have recently launched Realize, an industry-first platform that specializes only in performance outcomes at scale beyond search and social.


Sponsor


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AdLink is a modern Media & AdTech Partner creating new opportunities for the next generation of communication. By bringing together Retail Media, CTV, dOOH and premium digital within a unified network, AdLink combines data, technology and deep market expertise to bring brands closer to consumers. At the heart of its model are Retail Media, enabling brands to reach consumers in places where they would not traditionally expect to encounter advertising, as well as within retail environments, when they are closest to making a purchase decision. With more than 1 billion direct consumer interactions annually and a nationwide network of 11,000+ screens, AdLink connects physical and digital environments within an integrated media ecosystem.


Under the Auspices


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Audiovisual Support

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CONEQ provides technical equipment and services to any kind of event. With our Simultaneous Interpretation Systems, Conference Systems, AudioVisual Equipment we support events and provide the best service to our customers. Our professionalism, our high quality of service and state of the art equipment offered to over 600 large and of great significance conferences during the last 5 years have certainly contributed to our constant uptrend. Call us at (+30) 211 2163453. or email us at info@coneq.gr


Language Accessibility Sponsor


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Official Publication


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Contact Us


Registration
Emmanouela Tourna, T: +30 217 7776 222, E: etourna@boussias.com

Sponsorships
Iliana Kerpou, T: +30 210 6617777 (ext. 193), E: ikerpou@boussias.com

Content Coordination
Vassiliki Kotzia, Ε: vkotzia@boussias.com

General Inquiries
Boussias Events, E: wecare.events@boussias.com