Brand Trustees.
Effectiveness Orchestrators.
Thursday, 14th November 2024
Ethniki Asfalistiki Conference Hall
Leaders from Media Agencies, Brands, Publishers & Broadcasters and Solution Providers come together every two years in this unique Summit to discuss and debate –through keynote speeches and panels- key issues and trends that affect the entire industry and shape the near future of the advertising ecosystem.
Key Topics and Take Aways
- Clients: new preferences, new services
- Rethinking measurement, targeting & attribution
- AI: innovations and impact
- Talent: recruit, nurture, retain
- Shifting KPIs: reach, attention, outcomes…
- Tech & Data: investment strategies
- (Re)assessing partners: Platforms and Publishers
- Growth sources: cTV, Retail Media – and more
Who else will be there
Senior executives from
- Media Agencies
- Brands
- Ad & Digital Agencies
- Publishers & Broadcasters
- Solutions providers
Keynote Speakers
Panelists & Experts from the Greek market
Reasons to Attend
An established must-attend event
One of BOUSSIAS Εvents’ longest standing events, Media ROI Forum is a must-attend fixture for senior executives from media executives, Ad & digital agencies, brands, publishers and solution providers.
A spotlight on the latest trends
With a series of keynote talks and panel discussions, Media ROI Forum aims to provide the most recent information on all the latest trends and best practices, in order to assist media executives, marketers, agencies and publishers in further developing their Media strategies.
Quality Networking
Around 200 senior executives are expected to attend the conference in person. Participants will have the opportunity to meet with prospects and reinforce existing business relationships.
Become a Sponsor
As a must-attend conference for every company and professional involved in the sector of Advertising and Media buying, this event is a great opportunity to promote your services, forge long-lasting connections and generate new leads with senior executives from across the market.
Become a Sponsor 2024
Grand Sponsor
Project Agora, a TDG company, powers media technology for the open web, bringing publishers the data, technologies and resources they need to create high value content and services. Project Agora holds an exclusive partnership with global tech giant Taboola in 21 markets in CEEME, including Greece. Taboola’s technology, powered by artificial intelligence, is used by 9000+ digital properties globally, including websites, devices and mobile apps, to drive monetization and user engagement. More than 15,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment.
Sponsor
Acrossmedia241 is the exclusive partner of LG Ad Solutions in Greece and Cyprus, and a preferred partner in CEE. We deliver premium Connected TV (CTV) advertising solutions, helping brands reach highly engaged audiences on LG Smart TVs. Through advanced targeting and a premium, non-intrusive environment with zero ad clutter, we drive measurable outcomes and maximize ROI. Our campaigns achieve superior viewer attention, proven by significant increases in brand recall and awareness rates. With extensive experience in the region, we empower brands to connect meaningfully with their target audiences, leveraging the latest innovations in digital media.
Tailwind EMEA, a TDG company, is a Marketing Technology Consult, Integrator, and Outsourced Operations Partner for Brands, Retailers and Agencies. It empowers organizations to move their business fast forward by providing cutting edge technology, strategic consulting and professional services that accelerate marketing innovation, execution, and scalability. Tailwind acts as the preferred regional partner for major marketing technology companies such as Integral Ad Science, Flashtalking by Mediaocean, Unlimitail/CitrusAd, GWI, and Microsoft Advertising (Xandr). Taiwind has been operating in Europe & MEA since 2013.
Under the Auspices
Catering Services
Audiovisual Support
CONEQ provides technical equipment and services to any kind of event. With our Simultaneous Interpretation Systems, Conference Systems, AudioVisual Equipment we support events and provide the best service to our customers. Our professionalism, our high quality of service and state of the art equipment offered to over 600 large and of great significance conferences during the last 5 years have certainly contributed to our constant uptrend. Call us at (+30) 211 2163453. or email us at [email protected]
